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The Murray Grey Genetic Advantage
In the recent past, the American consumer has begun to demand a higher quality beef for their table. Unable to find the quality beef that they want in most commercial markets, consumers are turning to alternative market sources in ever increasing numbers. These consumers are patronizing high end abattoirs and buying finished beef directly from farmers and ranchers. The premium prices that these alternative marketers are able to capture prove that the demand for high quality beef far outruns the current supply. Murray Greys offer alternative marketers and quality conscious consumers one the best, most consistent products in terms of taste, tenderness and overall eating quality. The foundation of all planned breeding programs is the simple concept that “like begets like”. In order to consistently produce tender, well-marbled beef, producers need cows and bulls that have the right combination of genes to produce that product. Until recently, producers had to wait until they butchered steers before they knew whether or not their breeding stock had the right combination of the right genes. Modern genetic testing can tell beef producers exactly which genes cattle have and in what combination. Seed stock producers and cattlemen selling retail freezer beef now have the ability to select bulls and cows of known genetic makeup, helping to ensure the consistent quality of the end product. A greater percentage of Murray Grey cattle carry more of the tenderness and marbling genes than cattle of any other beef breed. Progressive Murray Grey breeders are testing their cattle and proving time and time again that Murray Grey cattle are the best source for the highest quality eating beef in America. Whether you are already producing retail freezer beef, or looking to this alternative market as a means of improving your farm profit, or if you are interested in joining the movement to improve the quality of American beef overall – American Murray Grey breeders invite you to take a look at Murray Grey cattle and discover why these breeders confidently claim that Murray Grey cattle produce “the world's best beef eating experience!” |
